Liveworld
post by: Jenna Woodul At LiveWorld, with our history rooted in real-time online interaction and online events, we’ve always taken a 24-hour, global point of view. As our clients deal with the proliferation of customer content flowing their way, we’re seeing numerous pain points emerge: Need for brand protection through timely interaction consistent with customer expectations and values Exponentially […]
post by: Matthew Hammer, VP- Marketing Facebook has announced a sweeping set of sharing and privacy changes for users, including a “phasing out” of its check-in based structure for Places. While dwarfed by the news of Steve Jobs departure from Apple, these changes have many pundits declaring defeat for Facebook and a triumph for Foursquare in the field of location-based services. I disagree. I think Facebook is […]
post by: Jenna Woodul Sometimes people talk about being on Facebook like it’s the great new thing — and traditional community forums are the boring old thing. They question the value of the traditional central website community in light of the prominence of Facebook on the social media landscape. Let’s stop and think about it: The question isn’t as simple as “should we […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. We regularly work with our brand clients on scenario and workflow planning for customer service and brand response on social channels, particularly Facebook. Social media is transforming customer service, and we find that many brands are still catching up and adapting to the always-on, public, and conversational nature of […]
post by: Matthew Hammer, VP- Marketing “I like being famous when it’s convenient for me and completely anonymous when it’s not.” – Catherine Deneuve The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, […]
post by: Matthew Hammer, VP- Marketing Following a discussion that he led at the BDI Social Communications & Healthcare 2011 roundtables last week, our LiveWorld Sales VP, Jay Bryant, checks in with Pixels & Pills’ Sarah for a conversation about social media’s impact on the pharmaceutical industry. In the interview, Jay addresses the concern that many pharma brands raise as they participate in social […]
post by: Matthew Hammer, VP- Marketing August 15, 2011 looms as the date when disease-state and over-the-counter (OTC) pharma brands will no longer be able to prevent fans from commenting on their Facebook Pages. This also means an obligation to watch for and report all adverse events (AE) on the Page. So how much AE content should pharma brands realistically expect? To […]
post by: Jenna Woodul Everyone talks about the importance of relationships with fans and customers, and there’s no doubt that it’s important to be ready for big trouble — bad trouble. But as in any relationship, not every kind of trouble can be termed a crisis. Things come up that cause smaller trouble — good trouble, if you like, because it comes from misunderstanding, misinformation, hurt […]
The way that relationship marketing and social media work is in layers or concentric circles. We like to think and talk about this using a party metaphor. At the core, you have the people who wanted to make the party, or the guests of honor. That’s usually the brand, and its immediate people executing it. To socialize […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. The Google+ social network launched to great fanfare last week, and has attracted plenty of digital ink, activity, and experimentation in the 10 days since, particularly among the early-adopter crowd. We still think it’s way too soon to draw any definitive conclusions about Google+’s place in the social media landscape, but […]
