Liveworld
Have you ever wondered how big business uses social media to engage their customers? Well listen in as today’s Open Source Marketer podcast guest and LiveWorld, CEO Peter Freidman sheds light on how his company uses a mix of technology and human interaction to strike a balance between automated processes and personalized service. Continue reading here.
At Social Media Week in New York, SocialTimes caught up with Peter Friedman, CEO of the social content marketing company LiveWorld. They asked Friedman to give us his advice for small businesses on social media: “Your social media presence is your online party,” said Friedman, so don’t be a boring host. Here are some of his […]
post by: Matthew Hammer, VP- Marketing We’ve come full circle. For most of our existence people sold things to others through one-on-one relationships. It’s only since World War II that mass media has enabled the few to sell to the many with any effect utilizing one-way communication. Now we’re going back to two-way conversations, enabled by new technologies – social media. […]
post by: Matthew Hammer, VP- Marketing Ahoy, mates! On March 8, I’ll be leading a workshop at SXSW, “Begin at the End: Content Planning for Insights,” giving participants a simple and accessible way to boost the ROI of their social programs by focusing on insight. In recent years, it’s become a common practice to post silly or provocative updates just for […]
post by: Matthew Hammer, VP- Marketing When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]
Peter Friedman, LiveWorld CEO at Social Media Week. Photo courtesy of Jay Bryant.How do companies delivering social media programs in highly regulated industries ensure smooth collaboration with their legal teams? Involve them early and often, “and bring chocolate!” said Linda Descano, managing director and head of content and social at Citi, during New York’s Social […]
post by: Matthew Hammer, VP- Marketing For several years there has been a debate raging in the ranks of mountain bikers about wheel size, though first a bit of history. For most of their history, mountain bike wheels came in a single size: 26″ inches. For over 30 years those wheels carried riders and their bikes. A few years ago, the […]
Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.
post by: Matthew Hammer, VP- Marketing Does it seem like you’re spending a lot of time trying to create compelling, engaging content but still struggling to come up with a social ROI? If you answered “yes,” you’re like many brands that we see across many industries. At SXSW 2014, I led a customer-insights workshop that offered a readily achievable path to social […]
Remember those days long ago when people tried to reduce marketing to “the guys who make the ads”? It wasn’t really true then, but it definitely isn’t true now. Today’s successful B-to-B CMO—that is, the one leading their company to growth—isn’t thinking about ad spots so much as she’s thinking about Marketechture, the way a […]
