post by: Matthew Hammer, VP- Marketing LiveWorld CEO, Peter Friedman, joined hosts, Bulldog, Coach, Big Al Reno, and CJ on Bulldog and the Rude Awakening show to answer their questions about social media. How does social media work and is there too much of it currently? How can you create a social media strategy with dedicated people behind it? How do […]
post by: Matthew Hammer, VP- Marketing Engagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s a […]
At so many companies, the marketing mix is divided into silos. Social media is often bolted on as an afterthought, and frequently handled by a number of different agencies or individuals. The result is often “schizophrenic” messaging, the inconsistency of which confuses and scares off customers. We once had a client whose Facebook page was […]
Most of the Fortune 500 CMOs understand the benefits of social media—more brand awareness for the marketing buck, customer service improvements, heightened customer loyalty, and growth in sales, to name a few. As marketing expert Jeff Hayzlett said to me when I interviewed him recently, “CMOs know social media is the right thing to do. […]
As I gear up for the NG CMO Summit in September, I sat down to interview marketing expert Jeffrey Hayzlett. Jeff was one of the first CMOs, most famously at Kodak, to “get” social and successfully leverage its power to redefine brands and build customer relationships. Today he’s better known as a global business celebrity, […]
This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on NextGenJournal First I want to commend Cathryn on her social media smarts and skills. Unlike the many posts decrying your qualifications, I […]
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
At LiveWorld, we believe this agency anti-social pivot in the July 9 Adweek article, reflects that most agencies that hung out a social shingle are not now and never were true social specialists; it was a land grab. In some cases, such companies were genuinely evolving into another type of company. But most were opportunistically or defensively jumping […]
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]
Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]
