post by: Matthew Hammer, VP- MarketingEngagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s a […]
LiveWorld is a social content marketing company providing moderation, insight and engagement. A trusted partner to the world’s largest brands, LiveWorld provides a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Kevin Price talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out more about the company. What […]
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
