Category: Messaging Apps

Is Messaging The Best Channel for Customer Service?

Customer Service Messaging - LiveWorld
Matthew Hammer post by: Matthew Hammer

In today’s on-demand world, customers expect to reach customer service almost instantly. Traditional digital channels like web and email no longer provide the experience customers accept. Looking for a sure-fire way to gain the competitive edge? Be there when your customers want you. 41% of companies ignore customer service emails. – Customer Service Benchmark Report 86% of […]

The Role of Chatbots and Automation in Customer Service

chatbots in customer service - LiveWorld
Jason Kapler post by: Jason Kapler

This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Jason Kapler post by: Jason Kapler

This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]

Leading Brands Create Emotional Connections with Customers

Strengthen emotional connections online - LiveWorld
Jason Kapler post by: Jason Kapler

This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]

Messaging Apps – The Fastest Growing Channel for Branded Conversations [Infographic]

Messaging Apps infographic - LiveWorld
Gregg Turek post by: Gregg Turek

Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty.   Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]

Pharma Marketers, Start Working With Messaging Apps Now

Pharma Marketers and Messaging Apps
Gregg Turek post by: Gregg Turek

Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]