Category: Messaging Apps
In today’s on-demand world, customers expect to reach customer service almost instantly. Traditional digital channels like web and email no longer provide the experience customers accept. Looking for a sure-fire way to gain the competitive edge? Be there when your customers want you. 41% of companies ignore customer service emails. – Customer Service Benchmark Report 86% of […]
Implement Live Chat with the new LiveWorld Chat SDK We’re all familiar with the term, “There’s an app for that.” App development is at an all-time high and most brands now have apps for their product offerings – for good reason. A whopping 90 percent of consumers’ mobile time is now spent in apps instead […]
This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]
This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]
This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]
This article was previously published on Customer Think on March 28, 2017. Should a brand adopt Facebook Messenger as part of its marketing strategy? There are many advantages, use cases and benefits for businesses to deploy and use messaging apps. All a marketer needs to do is look at where the consumer is spending their […]
Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty. Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]
Pharmaceutical Marketers, Ready for the Next Social Channel? As a marketer in the pharmaceutical industry, you not only need to plan for how to use social media as a marketing channel, but you also need to think about how to use new channels as they emerge, and all while remaining compliant for adverse events with […]
Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
The Holidays Are Upon Us If you’re a B2C company, particularly in the retail industry, you’re likely gearing up for the holiday season. It’s no wonder, since holiday spending has jumped to more than $800 per person, a gradual increase since the Great Recession in 2009. A good holiday season of sales may account for […]
Liveworld
post by: Matthew Hammer, VP- Marketing