Category: Social Media

Facebook Comment Moderation with LiveWorld Software

Facebook Comments Social Plugin- LiveWorld
Matthew Hammer post by: Matthew Hammer

Moderate Facebook Comments and Enhance User Engagement To allow comments or not to allow comments? Organizations in virtually every industry grapple with this question. Brands crave customer engagement, but active consumer involvement can be a double-edge sword. For every helpful or inquisitive comment, there are likely an equal amount of spiteful, rude and even inappropriate […]

Influencer Marketing on Facebook May Have Changed – Only to Get Even Stronger

Influencer Marketing Follow
Matthew Hammer post by: Matthew Hammer

11Facebook just added new capabilities for brands to boost posts by influencers and some see this as the beginning of the end of influencer marketing as we know it. At LiveWorld, we disagree. To recap, Facebook announced capabilities that help marketers amplify branded content and control their campaigns with creators. It’s now easier for brands […]

Online treatment communities: the ideal way for healthcare companies to talk to patients and meet business objectives

Online Treatment Communities for patients
Dawn Lacallade post by: Dawn Lacallade

When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld.  Once they’re online, they’re likely to find a treatment community – and stay once they […]

The Role of Chatbots and Automation in Customer Service

chatbots in customer service - LiveWorld
Matthew Hammer post by: Matthew Hammer

This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]

Boost Customer Engagement with Images and Videos in Social Media Comments

images video for social media comments LiveWorld
Matthew Hammer post by: Matthew Hammer

Rich Media in Social Media Moderation Tools Much of the success of social media has been its ability go beyond words and present rich media content to viewers. The number of photos and videos posted to social media sites across the board is staggering. It’s not only consumers who are posting rich content. Smart brands […]

Increasing the ROI of Social Media Marketing

Increasing the ROI of Social Media Marketing and Measuring Success Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as […]