Liveworld
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
post by: Danny Flamberg, VP Strategy- HCP A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]
Elon Musk has bought Twitter and sought to remake it in his own image. That was his first mistake. Every move since then flies in the face of content moderation best practices and is destabilizing Twitter. Still, a good understanding of best practices can save Twitter. Meanwhile, brands can and must continue to make Twitter […]
post by: Rishi Kadiwar, VP Strategy- DTC In November, healthcare, pharma marketers, and media professionals met up at Rockefeller Center in New York City for the MM+M 2022 Media Summit to discuss how the changing landscape will impact the industry over the coming years. After the event concluded three key themes were evident that pharma marketers need to consider to ensure marketing […]
post by: Rishi Kadiwar, VP Strategy- DTC When Elon Musk walked into Twitter’s headquarters after buying the social media platform, the world knew changes were coming. Musk’s purchase caused waves within the industry resulting in some users moving to other platforms in the interim. Mastodon, a social media platform started in 2016 which mimics Twitter’s looks and feel, gained 230,000 users following […]
post by: Danny Flamberg, VP Strategy- HCP Social media is serious. It’s become the new playing field for brands vying for the attention of healthcare providers (HCPs). Everyone is familiar with the platforms. And everyone, brand leaders and agencies, claim to be social media experts. But the game has become more strategically, creatively, and technically complex and competitive. Features, functions, and advertising […]
post by: Anu Shah, VP- Software The world’s fastest-growing digital entertainment platform, TikTok, is now supported by the LiveWorld Conversation Management Platform. LiveWorld has integrated TikTok’s API for both organic content and paid advertising. Respond, hide, tag, measure, moderate and engage with TikTok posts and conversations, all in one convenient place. Organic and Paid The surging popularity of TikTok can be […]
post by: Danny Flamberg, VP Strategy- HCP The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]
Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy. People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]
post by: Jena Dengrove, VP- Creative Director Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]
