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Category: social media marketing best practices

5 top Facebook marketing tips

post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson Don’t forget to make your company’s Facebook Page human …  especially if you want to reach humans! That was one of my favorite takeaway from yesterday’s outstanding MarketingProfs webinar on Facebook marketing by Ekaterina Walter (pictured), a social media strategist at Intel. Ekaterina’s talk mixed big-picture Facebook marketing strategy for businesses and brands with the nitty-gritty […]

We are what we say: Why and how news outlets and politicians must manage the talk and behavior they influence

post by: Peter Friedman

Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]

Audio: Peter Kim on social media marketing

post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson Peter Kim generally isn’t afraid to stir things up, and today was no exception. Peter led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie Paxton. Some questions Peter had us thinking […]

Community management in mature communities

post by: Jenna Woodul

Online communities are like offline communities. First, you’re new and inexperienced; then you know the ropes. Eventually you become thoroughly integrated and familiar with the culture. Finally, you may develop connections and friendships with a subset of the group, which then begins to meet separately from the whole. When cliques form like this, new arrivals […]

Introducing boomers to social networking and community

post by: Jenna Woodul

Working with one of our clients this week, I’m thinking about how to engage women in their 50s in online community. Despite that fact that online community was invented by Boomers (many of us cut our online teeth on newsgroups, BBS discussions, and IRC), the Groundswell profile tool shows that 44% of the Boomer population are not active in […]

Interviewing stakeholders

post by: Jenna Woodul

Working on the cultural aspects of a community, it’s helpful to interview people who work closely with a company’s customers. People who spend hours with folks on the phone and in person (or even in e-mail exchanges)have great insight to offer for an online cultural framework. They know what most customers ask about, what they […]