Category: social media marketing best practices

5 ways for brands to approach Google+

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. The Google+ social network launched to great fanfare last week, and has attracted plenty of digital ink, activity, and experimentation in the 10 days since, particularly among the early-adopter crowd. We still think it’s way too soon to draw any definitive conclusions about Google+’s place in the social media landscape, but […]

Building relationships with your brand voice

Matthew Hammer post by: Matthew Hammer

  “It should be noted that when your order came in earlier, a few of us sat around at break and talked about how awesome your taste and decision-making ability was. We hope you had a wonderful time on the site; we enjoyed cyber-hanging out with you.” The company who sold me boots last month […]

Facebook Tabs & Apps, Dead or Alive? That’s not the question. Big or small, use them wisely, relative to your goals.

Peter Friedman post by: Peter Friedman

Quite a flurry has ensued over the last several days about the Pagelever study on Facebook tabs being down 53% since Facebook’s launch of Timeline. Hootsuite CEO, Ryan Holmes (@invoker), eloquently argues their near demise, and Strutta CEO, Ben Pickering (@bpicks), equally well taking the position “not so fast.” This isn’t a matter of tabs and apps being good or bad, or the category large […]

How social media culture is transforming customer service

Jenna Woodul post by: Jenna Woodul

The social media efforts of large companies typically start somewhere in the marketing department. However, in short order, it becomes apparent that a large portion of what customers want from a company is customer service. Marketing then sets up an escalation process for providing answers from customer service. Eventually, as we’re starting to see with […]

How brands build relationships online

Matthew Hammer post by: Matthew Hammer

Many of the events we celebrate are keyed to relationships. Among them: Father’s Day, when we think of one life’s essential relationships; graduations, when we celebrate the achievement of our those who may be related via family or friendship; and weddings, when two who have developed a close personal relationship tie the knot. While these relationships are […]

Putting it together: a Facebook marketing framework

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. During our “31 Days of Facebook Marketing” series this month, we’ve covered several of the components that are needed for an effective Facebook brand marketing plan and program. To tie it all together, we’re mashing together our best practices into three key areas: creating content, advertising, and building the […]

A Facebook engagement model of excellence

Matthew Hammer post by: Matthew Hammer

  The list of successes for Eric Whitacre is a long one, including: His compositions have been commissioned and performed around the world by groups ranging from school music classes to the highest levels of professional ensembles; A US iTunes Store search returns 150 albums containing his music, including his own chart-topping 2010 release of Light […]

Content strategy planning for brands on Facebook

Matthew Hammer post by: Matthew Hammer

One catch phrase making the rounds in social media circles is, “Content is king.” Indeed, content has the potential to engage your readers and customers — but it can also put them to sleep. Content can have your fans talking about your company or brand, or it can have them scrolling past your status update […]

How often to publish Facebook Wall posts

Matthew Hammer post by: Matthew Hammer

  Written by former LiveWorld employee, @BryanPerson How frequently should you publish new status updates to your company or brand’s Facebook Page? It’s one of the most common questions bandied about by Facebook marketers, and it’s a topic we’ll be tackling head on during a panel on Facebook News Feed Optimization that I’m leading next Wednesday afternoon […]

The value of Facebook advertising: a Q&A with Dennis Yu

Matthew Hammer post by: Matthew Hammer

Dennis Yu, the CEO of Blitzmetrics, is the best guy I know for helping brands to integrate Facebook advertising into their overall marketing plans. He’s sharp and opinionated, which is why I know he’ll make such an outstanding contributor to my panel on best practices in Facebook News Feed Optimization (NFO) at BlogWorld & New Media Expo next week […]