LiveWorld - Health Ideas Aspen 2022

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Category: HCP pharma marketing

Health Ideas Aspen 2022

post by: Danny Flamberg

I had the great privilege to attend Aspen Ideas Health last week at the Aspen Institute. Allow me to share some of the ideas presented. I hope you find this brief recap interesting or useful. The crowd was a mix of senior and mid-level professionals from government, academia, medicine (practitioners, researchers, and institutions), educators, journalists, […]

The Power of Online Communities: An Evolving Service Line Marketing Tactic

post by: Danny Flamberg

We live in a brand-new world—and I’m sure I don’t have to tell you that the way we view hospitals, healthcare systems, medical clinics, and the like is forever and irrevocably changed. The COVID-19 pandemic, of course, is the reason behind this tectonic shift, and institutions that used to be historically trusted and revered for […]

12 HCP Pharma Social Media Predictions for 2022

medical-doctor-studying-the-human-body
post by: Danny Flamberg

This article was originally published in PharmExec.com on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]

HCP Influencers: 5 Ways to Analyze Digital Opinion Leaders

Digital Opinion Leaders
post by: Danny Flamberg

The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]

HCPs & Social Media: Bridging the Virtual and Real Worlds

Millennial doctor HCP on social media - LiveWorld
post by: Umar Siddiqui

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

HCPs Are Changing Channels

Millennial doctor HCP on social media - LiveWorld
post by: Danny Flamberg

The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]

6 Tactics to Zag Your HCP Marketing

Think Different zigzag HCP marketing
post by: Danny Flamberg

COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal promotion (NPP). Brands are creating multi-stage email campaigns, MoA and KOL videos, social media posts and ads, display and retargeted digital ads, webinars, and […]

Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses

Emerging therapies market anaylsis
post by: Danny Flamberg

While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]

Maintaining Connections with – and Between – HCPs and Patients

Maintaining Connections With – and Between – HCPs and Patients
post by: Danny Flamberg

This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]

Re-imagining How the Field Force Connects with HCPs

Pharma sales rep on video call with HCP
post by: Danny Flamberg

This is Part 2 of 3 in a series: Thinking More Digitally in the Age of Coronavirus The tried and true formula of sustained face to face relationships between HCPs and pharma reps is becoming a thing of the past: The steady decline of rep access coupled with the Covid-19 pandemic, focus our thinking on the […]