Category: HCP pharma marketing

HCPs & Social Media: Bridging the Virtual and Real Worlds

Millennial doctor HCP on social media - LiveWorld
Umar Siddiqui post by: Umar Siddiqui

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

HCPs Are Changing Channels

Millennial doctor HCP on social media - LiveWorld
Danny Flamberg post by: Danny Flamberg

The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]

6 Tactics to Zag Your HCP Marketing

Think Different zigzag HCP marketing
Danny Flamberg post by: Danny Flamberg

COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal promotion (NPP). Brands are creating multi-stage email campaigns, MoA and KOL videos, social media posts and ads, display and retargeted digital ads, webinars, and […]

Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses

Emerging therapies market anaylsis
Danny Flamberg post by: Danny Flamberg

While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]

Maintaining Connections with – and Between – HCPs and Patients

Maintaining Connections With – and Between – HCPs and Patients
Danny Flamberg post by: Danny Flamberg

This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]

Re-imagining How the Field Force Connects with HCPs

Pharma sales rep on video call with HCP
Danny Flamberg post by: Danny Flamberg

This is Part 2 of 3 in a series: Thinking More Digitally in the Age of Coronavirus The tried and true formula of sustained face to face relationships between HCPs and pharma reps is becoming a thing of the past: The steady decline of rep access coupled with the Covid-19 pandemic, focus our thinking on the […]

Re-imagining the Conference Experience

Rethinking conferences in the age of Coronavirus
Danny Flamberg post by: Danny Flamberg

This article was previously published in PM360 on March 26, 2020. This is Part 1 of 3 in a series: Thinking More Digitally in the Age of Coronavirus On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or postponed. Reactions from commenters were mixed, from “remember the Biogen folks,” to “I don’t […]

Q&A with Danny Flamberg, LiveWorld’s VP Strategy – HCP

Danny Flamberg - VP Strategy - HCP
Matthew Hammer post by: Matthew Hammer

Danny Flamberg oversees LiveWorld’s Healthcare Provider (HCP) practice helping clients develop marketing strategies for pharmaceutical and life science brands. Danny earned an A.B., an M.A. and a Ph.D. in econometrics at Columbia University. An Interview with Danny Flamberg Can you share how you found your way to LiveWorld’s pharma team and what you’re looking forward […]