post by: Jason Liebowitz, VP- Sales Excuse me for using a metaphor that might have been more relevant once upon a time, but I know I sound like a broken record when I say: to get the full advantage of content moderation, you need to have actual humans in the process. Content moderation is a vital process. But moderation is far more […]
post by: Rishi Kadiwar, VP Strategy- DTC The total number of social media users worldwide is estimated at around 5.24 billion, which is roughly two-thirds of the global population*. Millions of patient, caregiver, APP & HCP conversations take place every day across social platforms, forums, communities, and AI platforms. For pharmaceutical brands preparing to launch or scale, these unfiltered discussions hold critical […]
post by: Matthew Hammer, VP- Marketing The Only Constant in Pharma Marketing: Change If pharma marketers feel a bit dizzy lately, it’s not from too much caffeine; it’s from the constant back-and-forth of regulatory updates. As Adweek recently reported, today’s environment is defined by what industry leaders are calling “regulatory whiplash.” That volatility is forcing brands to rethink how they plan, […]
post by: Tricia Kashima, Media Director Maximize brand visibility in a politically charged market The 2024 election cycle is another one for the history books, not just because of its political stakes but also because of the unprecedented projected surge in advertising spending. According to the latest figures from eMarketer, political advertisers are forecasted to pour over $12 billion across all […]
May has brought significant changes across the social media landscape, with platforms rolling out new features and tools to enhance user engagement and integrate more advanced technologies. Here’s a roundup of the latest updates: Meta Enhanced AI Creation Tools: Meta has introduced new AI-driven tools for Facebook and Instagram ads, including image generation, image expansion, […]
post by: Jason Liebowitz, VP- Sales Effective customer response and engagement is needed around the clock. Consumers do not think in traditional business hours, especially when a potential purchase opportunity is only restricted by how far their phone is. They expect support, engagement, and interaction to be available on-demand. User-generated content (UGC) flows incessantly, and customers expect timely, accurate responses regardless of […]
MLR teams play a crucial role in navigating this complex regulatory landscape by providing the necessary checks and balances to meet the regulatory requirements. By working together with marketing teams, MLR ensures that content is compliant while releasing the creative power and extensive reach of social. It is essential that MLR teams and Center of […]
post by: Rishi Kadiwar, VP Strategy- DTC The pharmaceutical industry faces a shifting landscape in 2024, as the ‘COVID halo effect’ wanes. Past accolades for innovation must now be translated into sustained trust. This blog explores trends guiding pharma marketers to be more audience-centric and connect with patients, caregivers, and healthcare professionals in the post-pandemic era. Trend 1: Short Form Video […]
post by: Jason Liebowitz, VP- Sales Marketers are in the business of building trust, a task made significantly more difficult with today’s digital landscape. Consumers around the world rely on others to validate their decisions before making purchases. More than ever it’s important to keep up on what’s being said on as many properties as ever, owned and earned, to ensure […]
post by: Danny Flamberg, VP Strategy- HCP Every pharma marketer wants to know and persuade healthcare professionals (HCPs). So, it’s no wonder that HCPs are bombarded with messages, in a growing array of channels, the majority of which either land with a thud or are completely ignored. It’s easy to annoy HCPs by making bad creative choices on social media. Here are […]
