post by: Jason Liebowitz, VP- SalesUntil further notice, let’s assume that AI is in everything. But while speed, efficiency, and scale are among its leading attributes, let’s pause for a moment and recognize that it’s still a tool, and tools still require some form of human oversight. In the world of content moderation services, AI will be game-changing. But, while […]
We Know You’ve Seen the Headlines By now, every pharma marketer has heard about the FDA’s tougher stance on drug advertising. The New York Times even ran an opinion piece penned by the new FDA Commissioner himself, signaling just how high this issue sits on the agenda. But here’s the bigger truth: it’s not just […]
There’s a seismic shift happening right now in search that’s upending the foundations of both organic and paid marketing. We’ve entered the era of zero-click AI search. From Google’s AI Overviews to ChatGPT and other LLMs, conversational AI now sits atop the search results page, offering users instant, synthesized answers. No need to scroll. No need […]
post by: Tricia Kashima, Media DirectorGoogle Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
post by: Tricia Kashima, Media DirectorAs a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]
In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising. The End of the Keyword Era? According to News Minimalist, Google is moving away from traditional […]
When people talk about artificial intelligence, they often focus on how much AI can do. But just as important is what AI leaves undone — and how humans fill that gap. Tools like ChatGPT are great at generating a wide range of ideas, possibilities, and options. In other words, AI excels at divergent thinking. But […]
As generative AI tools like ChatGPT become increasingly embedded in everyday life, more people are turning to them not just for curiosity, but for decision-making—about what to buy, who to trust, and which brands to consider. Whether they’re asking about a medication, a retail experience, or a tech product, users expect clear, confident answers. But […]
