LiveWorld - Social Media Is Not The Cause of Youth Violence – But It Can Be The Solution
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A Federal Agency to Regulate Social Media Is a Good Idea. Here’s What It Should Do.

In a recent New York Times essay, Senators Elizabeth Warren and Lindsey Graham proposed a new federal agency to regulate social media and tech companies. As the CEO and founder of LiveWorld, the longest-standing social media-related company in the world (27 years), having overseen more than 3 million hours of content moderation and engagement managed […]

7 Tips for Migrating from UA to GA4

With Google Analytics 4, you’ll enjoy a whole range of benefits that’ll put you ahead of the competition (or so, we hope). From user-centric measurement to cross-device tracking, advanced machine learning capabilities, and improved data control and privacy, GA4 has got you covered. Plus, its seamless integration with Google Ads ensures you never miss a […]

Unveiling HCP Communication Patterns: Key Insights from a Study of 120 Primary Care Physicians

HCP social media eBook

A recent study of 120 primary care physicians, titled “Every Message Everywhere All at Once” conducted by OptimizeRX, concluded that HCPs actively seek professional information across as many as 10 media channels and they rely on different communication pathways for different information needs. Sounds logical, doesn’t it? This new data adds to our understanding of […]

Human-touch content moderation

Content moderation is essential for maintaining a safe and healthy online environment for both your brand and your users. That’s where LiveWorld comes in; with over 27 years of experience, we combine the intelligence and compassion of human moderators with the efficiency of software technology to provide unparalleled moderation and engagement services.  Moderation agents work […]

Threads, from Meta, is likely to succeed where other Twitter wannabes will not, and where Elon Musk has failed.

Elon Musk’s chaotic reign of Twitter, from a breaking system to erratic policies, to layoffs and fees with total indifference to the impact on people, users, brands, and partners has left the door wide open for another company to take over the lead in the text comment – micro-blogging space. Likely pushing Twitter aside and […]

Social Media Networks’ Cooperation With Government Officials is not About Censorship. It’s About Saving Lives

The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]

Getting Creative While Remaining Compliant in Social Media

In this post, I’d like to talk about strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) while standing out from the crowd of the […]

Assessing the ROI of DOLs

Digital Opinion Leaders (DOLs) are in vogue and in demand. Brands are racing to find and harness emerging independent HCP (Healthcare Providers) voices to bolster awareness, prompt behavior change, and address the fear of missing out (FOMO).  But measuring the impact and ROI of HCP influencers can be challenging. Classically ROI is a calculation that […]