Liveworld
LiveWorld views this convergence as being less about the three categories of paid, owned, and earned coming together as it is about earned taking a dominant position in the paid and owned formats.
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
post by: Matthew Hammer, VP- Marketing LiveWorld is proud to be listed as one of the companies included in the Facebook® announcement of its new Preferred Marketing Developer (PMD) program, in the Pages category. With proven experience scaling social media programs through moderation, insight and community programming, LiveWorld is now a Facebook Preferred Marketing Developer, qualified by the PMD program in Pages. […]
post by: Jenna Woodul Facebook has provided a way for brands to review Posts users make to their Pages before releasing them to be published. It’s important to understand two things about this feature: 1) It applies only to user-initiated Posts; it does not apply to Comments users make in response to a brand Post. Comments cannot be pre-moderated. 2) Brands already have […]
post by: Jenna Woodul Brands have long been asking Facebook to allow them to send direct messages to fans. Because Facebook has now provided a way, here’s our perspective, having looked into it in the past week. How it works Brands now have the option to install a Message button on their Facebook Pages. A key characteristic of the function […]
Did you catch the first Facebook Marketing Conference? If not, they are playing recaps. Crunched for time and just want to know what is changing? We got ya covered! So what does Facebook want us to know? Facebook continues to emphasize their migration from Ads to Stories. “Stories are more powerful than Ads, and a […]
post by: Jenna Woodul As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Facebook has unveiled a slew of changes to its platform and the user experience over the past week, including the major announcements and launches at last week’s f8 conference. What does it all mean for brands? Here’s our walkthrough of the most relevant changes: New Timeline for user profiles now; […]
post by: Matthew Hammer, VP- Marketing Facebook has announced a sweeping set of sharing and privacy changes for users, including a “phasing out” of its check-in based structure for Places. While dwarfed by the news of Steve Jobs departure from Apple, these changes have many pundits declaring defeat for Facebook and a triumph for Foursquare in the field of location-based services. I disagree. I think Facebook is […]
