Liveworld
The article was originally published in PM360 on April 26, 2018 As patients continue to discuss their health on a growing number of platforms, including social media, chatbots, messages apps, and various Internet of Things devices like Amazon Echo, it becomes increasingly difficult for life sciences companies to report adverse events in a timely matter. […]
Solutions for Adverse Events Reporting and Management can keep Brands FDA Compliant Pharma brands shouldn’t delay their use of social media due to the risk of adverse events reporting. Patients regularly use social media. In some cases, patients seek input and answers from social media before they visit their doctor. A recent survey of doctors by Cello […]
post by: Matthew Hammer, VP- Marketing Moderate Facebook Comments and Enhance User Engagement To allow comments or not to allow comments? Organizations in virtually every industry grapple with this question. Brands crave customer engagement, but active consumer involvement can be a double-edge sword. For every helpful or inquisitive comment, there are likely an equal amount of spiteful, rude and even inappropriate […]
When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld. Once they’re online, they’re likely to find a treatment community – and stay once they […]
post by: Matthew Hammer, VP- Marketing Setup software and Human Agents to search for adverse events To reduce regulatory risk, it’s vital that all pharmaceutical companies have an established process to capture adverse events in social media, and report on and escalate adverse events in social media, messaging and chatbots too for your FDA compliance. Your adverse events process should include both […]
post by: Matthew Hammer, VP- Marketing Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]
post by: Matthew Hammer, VP- Marketing Commitment to using Social Media for Pharma Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand […]
Social Media for Pharma Marketing Social media permeates virtually every aspect of a person’s digital life, and has for a few years now. Therefore, it is not surprising that patients are using social media as a major source of information, and an integral part of their healthcare research journey. Given that, it is imperative that […]
