LiveWorld - Get in the Conversation with TikTok Content Moderation for Pharma brands

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Category: pharma social media

Get in the Conversation with TikTok Content Moderation for Pharma brands

post by: Anu Shah

The world’s fastest-growing digital entertainment platform, TikTok, is now supported by the LiveWorld Conversation Management Platform. LiveWorld has integrated TikTok’s API for both organic content and paid advertising. Respond, hide, tag, measure, moderate and engage with TikTok posts and conversations, all in one convenient place. Organic and Paid  The surging popularity of TikTok can be […]

Power Your Marketing with Insights from our Pharma Social Media Survey

post by: Rishi

Get Solutions for Your Social Media Marketing Challenges For more than two decades, LiveWorld has been strengthening relationships between pharma brands, patients, and HCPs. See our suite of solutions that can help your brand influence behavior and drive action. You can also contact us to discuss your specific needs at hello@liveworld.com As we pass the […]

12 HCP Pharma Social Media Predictions for 2022

medical-doctor-studying-the-human-body
post by: Danny Flamberg

This article was originally published in PharmExec.com on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]

HCPs & Social Media: Bridging the Virtual and Real Worlds

Millennial doctor HCP on social media - LiveWorld
post by: Umar Siddiqui

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

Creating Pharma Social Media Content that Breaks Through

Creating pharma social media content that resonates
post by: Matthew Hammer

Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]

Marketers Source UGC for Authentic Voice of the Customer

User generated content - LiveWorld
post by: Danny Flamberg

There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]

HCPs Are Changing Channels

Millennial doctor HCP on social media - LiveWorld
post by: Danny Flamberg

The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]

6 Tactics to Zag Your HCP Marketing

Think Different zigzag HCP marketing
post by: Danny Flamberg

COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal promotion (NPP). Brands are creating multi-stage email campaigns, MoA and KOL videos, social media posts and ads, display and retargeted digital ads, webinars, and […]

Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses

Emerging therapies market anaylsis
post by: Danny Flamberg

While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]

Maintaining Connections with – and Between – HCPs and Patients

Maintaining Connections With – and Between – HCPs and Patients
post by: Danny Flamberg

This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]