Category: pharma social media

3 Superpowers of Patient Stories

Patient Storytelling - LiveWorld
Matthew Hammer post by: Matthew Hammer

Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels.  Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]

The Science Behind Patient Storytelling

science of patient storytelling - LiveWorld
Matthew Hammer post by: Matthew Hammer

There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]

3 Key Stakeholders that Benefit from Patient Storytelling

Patient Storytelling - LiveWorld
Matthew Hammer post by: Matthew Hammer

A convergence of forces is changing the landscape of healthcare at breakneck speed. The shift to value-based care is affecting how providers practice. Patients have become more consumeristic as they take on a greater financial burden for their healthcare. An explosion of digital technologies and the rise of social media is changing how people access […]

The Transformative Power of Patient Storytelling

patient storytelling LiveWorld
Matthew Hammer post by: Matthew Hammer

What’s the best way to engage the imagination, influence behavior and drive action among your target audience? It’s the latest, well-known “secret” of marketing: storytelling. In the pharma industry, patient storytelling has become a highly effective marketing tool for educating and motivating patients through the life experiences of their peers. The storytelling process enables patients […]

Inspiring Change Through Meaningful Creative

Inspiring Emotion-Driven Creative
Jena Dengrove post by: Jena Dengrove

Medical Marketing & Media (MM&M) recently named LiveWorld as one of eight healthcare marketing agencies to watch in their 2019 Top 100 Healthcare Marketing agencies issue. It’s a huge milestone to be recognized for our expertise in developing campaigns that grow awareness and change behaviors through emotion-driven creative and content. An Emotional Patient-Centric Strategy The healthcare […]

New Marketing Opportunities Throughout the Patient Journey

Matthew Hammer post by: Matthew Hammer

Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]