Liveworld
August was jam-packed with updates across all the social platforms we love (and some we love to hate). From Instagram carousels expanding to 20 frames, to new features on TikTok, there’s a lot to unpack. Plus, some surprising news from Meta, X (formerly Twitter), and Snapchat. Here’s a quick breakdown of everything that went down […]
post by: Tricia Kashima, Media Director What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
post by: Rishi Kadiwar, VP Strategy- DTC Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
August is here, and while we’re gearing up for the spooky season, there’s nothing scary about the latest social media updates. Here’s what’s new across major platforms this month. Meta Meta continues to innovate, particularly with AI enhancements and ad capabilities: Legal Scrutiny: The EU Commission claims Meta’s ad-free subscription violates the DMA. AI Labeling […]
As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. Meta: Dominating the Charts and Navigating Regulations Meta continues to lead the social media world with […]
post by: Rishi Kadiwar, VP Strategy- DTC Navigating the world of healthcare marketing can be tough, especially when it comes to rare diseases. Pharma marketers working on rare disease brands face unique challenges, from reaching small patient populations to raising awareness about uncommon conditions. But here’s the good news: influencer marketing can be a game-changer. In fact, your organization is likely already […]
April has emerged as a month of significant transformation in the social media landscape. Platforms across the board have introduced a plethora of updates signaling a new era of enhanced user engagement, deeper integration of artificial intelligence, and heightened regulatory scrutiny. Let’s explore these updates in detail, shedding light on how they are set to […]
If you missed Social Media Week, you missed a lot of great conversations about where our industry is heading and how to prepare your brand to enter this new era of niche communities and community management. I took a lot of notes on all the wonderful insights the speakers and panelists were giving, and here […]
Our company, LiveWorld, survived when 80% of Internet companies folded in the 2001 crash and subsequently through other ups and downs in part because we became remote-centric. With two decades of operating a successful company whose employees work virtually 100% from home and are spread around the country in 46 states, for the first time […]
post by: Danny Flamberg, VP Strategy- HCP In an age where digital connectivity dominates daily life, eight out of ten healthcare professionals use social media for professional purposes. HCPs are increasingly recognizing the value of these platforms in both their professional development and clinical practices. From networking and education to patient engagement and advocacy, social media offers opportunities for HCPs to add […]
