post by: Tricia Kashima, Media Director Google Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising. The End of the Keyword Era? According to News Minimalist, Google is moving away from traditional […]
post by: Tricia Kashima, Media Director With the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
post by: Jason Liebowitz, VP- Sales As Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]
post by: Rishi Kadiwar, VP Strategy- DTC The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. Key Updates Across Platforms Meta Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]
post by: Tricia Kashima, Media Director As the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]
post by: Rishi Kadiwar, VP Strategy- DTC What is Reddit? Reddit is one of the most popular social media platforms and is organized as a collection of communities — called subreddits — centered around a broad range of topics. With more than 500 million active monthly visitors, Reddit allows people to engage in discussions, share information, and seek support. Each subreddit has […]
September was a transformative month in the world of social media, with significant updates rolling out across major platforms like Meta, Instagram, TikTok, Reddit, and more. From Meta’s enhanced AI initiatives to TikTok’s proactive stance against misinformation, there’s a lot to unpack. Whether you’re a marketer, content creator, or just a social media enthusiast, here’s […]
