We Know You’ve Seen the Headlines By now, every pharma marketer has heard about the FDA’s tougher stance on drug advertising. The New York Times even ran an opinion piece penned by the new FDA Commissioner himself, signaling just how high this issue sits on the agenda. But here’s the bigger truth: it’s not just […]
post by: Tricia Kashima, Media DirectorFor decades, the U.S. healthcare system has positioned itself as the most authoritative source of medical knowledge. But today, trust in that system is eroding. More patients are seeking health information on social media platforms like TikTok and Youtube, and even turning to AI-driven search tools for medical advice. The Growing Trust Gap in Traditional […]
The News That Changes Everything On September 9, 2025, the FDA issued a wave of warning letters and enforcement actions against pharmaceutical advertising. Regulators signaled a tougher stance on direct-to-consumer (DTC) ads, including a renewed focus on broadcast TV commercials that have long relied on the “adequate provision” rule to sidestep full disclosure of risks. […]
post by: Rishi Kadiwar, VP Strategy- DTCPharma at a Crossroads: Chaos Offers a New Opportunity The pharmaceutical industry is facing a pivotal moment. An upheaval unlike anything we’ve seen in decades. At its core lies a constellation of challenges: regulatory shifts, rising misinformation, fragile supply chains, and soaring expectations from healthcare professionals and patients alike. It’s a storm, but within it […]
post by: Tricia Kashima, Media DirectorGoogle Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising. The End of the Keyword Era? According to News Minimalist, Google is moving away from traditional […]
post by: Tricia Kashima, Media DirectorWith the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
post by: Jason Liebowitz, VP- SalesAs Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]
post by: Rishi Kadiwar, VP Strategy- DTCThe rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
